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To promote Taiwan tourism, the Tourism Administration of the Ministry of Transportation and Communications has cooperated with Keihin Electric Express Company (Keikyu Railway) to launch the Taiwan sightseeing painted train "Beep Beep Taiwan" to promote Taiwan's tourism image during its operation in Japan. This time, in conjunction with the 10th anniversary of the establishment of friendship between the state-owned Taiwan Railway Corporation (hereinafter referred to as TRA) and Keikyu Railway, we have worked with TRA to paint the EMU700 electric multiple unit into the red livery of Japan's Keihin Electric Express train, replicating the "Beep Beep Taiwan" themed painted train so that tourists in Taiwan can also experience it in person! Director-General Yu-Hsiu Chen of the Tourism Administration of the Ministry of Transportation and Communications and Chairman Guang-Yuan Zheng of TRA jointly announced today (7/4) that the "Beep Beep Taiwan" has officially set sail and will run on the TRA-Yilan Line section, inviting the public to take a trip to visit the northeast corners of Ruifang, Gongliao Fulong, Waiao, Yilan and Suao!
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(From left to right: Director Yu Liyu of the Northeast Coast and Yilan Coast National Scenic Area Administration of the Tourism Administration of the Ministry of Transportation and Communications, Director Yang Zongmin of the New Taipei City Tourism Bureau, Director Chen Yuxiu of the Tourism Administration of the Ministry of Transportation and Communications, Chairman Zheng Guangyuan of the State-owned Taiwan Railway Corporation, and President of the Japan Private Railway Association Kenhiro Sugiyama)
The unique visual design of the word "Taiwan" on the painted train, its bright colors and creative promotional techniques won it the "President's Award" of the Tokyo Outdoor Advertising Association in the 14th Tokyo Outdoor Advertising Competition - Car Body Advertising Category in mid-March. In mid-May, it received another victory, winning the NY TDC New York Type Design Competition Award. This competition is the world's first design competition focusing on typeface design and is also one of the well-known international graphic design competitions, which has successfully marketed the train in Taiwan.
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The painted train has a unique visual design of the word "Taiwan"
Director-General Yu-Hsiu Chen of the Tourism Administration of the Ministry of Transportation and Communications said that rail travel is an important way to travel in Taiwan. This time, the "Beep Beep Taiwan" painted train was launched in cooperation with the Keihin Electric Railway Co., Ltd. of Japan. During its operation in Japan, it will deepen the international promotion of Taiwan's tourism. Here, we would like to thank the Taiwan Railway Corporation for this joint cooperation to promote the two-way exchange of tourism between Taiwan and Japan, so that Taiwanese tourists can also experience it in person. It will set sail today (7/4), and the original limited 3-month operation period will be increased to 6 months; this themed painted train will pass through the Northeast Corner areas such as Ruifang, Fulong, and Yilan, as well as a small trip to Ruifang and Jiufen in conjunction with the Greater Northeast Corner Tourism Circle. Everyone is welcome to enjoy the trip and explore the natural and cultural scenery of the Northeast Corner.
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Yu-Hsiu Chen, Director General of the Tourism Administration, Ministry of Transportation and Communications
Chairman Guangyuan Zheng of the state-owned Taiwan Railways Corporation said that this time the "Beep Beep Taiwan" themed painted train combines Taiwan's orchids, tea, pineapples and other unique images to allow people across the country to recognize Taiwan's characteristics. We welcome people from all over the country to get on board and enjoy the beautiful life in Taiwan!
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Chairman of the Taiwan Railway Corporation, Mr.
To promote Taiwan tourism, the Tourism Agency of the Ministry of Transportation and Communications has worked with Keikyu Electric Railway from June 7 to September 28, 2014 to launch the Taiwan Tourism Painted Train "Beep Beep Beep Taiwan". The train will run in Tokyo and Kanagawa Prefecture, which have the largest number of Japanese outbound tourists, to promote the image of Taiwan tourism to the Japanese people. Taiwan is known as the "Orchid Kingdom" and the "Fruit Kingdom". The unique "Taiwan" artistic font of "Beep Beep Beep Taiwan" is designed with orchids, tea leaves, pineapples and other representative products of Taiwan. "Beep" is also similar to the pronunciation of the Japanese word "美(ビ)", which symbolizes the beautiful scenery, delicious food and beauty of traveling in Taiwan. This "Beep Beep Beep Taiwan" themed painted train also combines the 10th anniversary of the friendship between the Taiwan Railway Corporation and Keikyu Electric Railway, and is decorated with stickers to promote the tourist attractions of Northeast China and Yilan. In addition to riding and experiencing it, the public may also visit the train station to take photos with the painted train. Anyone who takes a photo with this themed painted train and uploads the photo to the designated post of Friends of Northeast China will have the opportunity to receive a limited edition souvenir!
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In conjunction with the launch of the "Beep Beep Taiwan" train, there are also many exciting activities in conjunction with the Greater Northeast Corner Tourism Circle, including a short tour of Jiufen led by the Bafankeng Teahouse, allowing people to read the Jiufen guided tour, personally experience gold panning in the mountains, forests and rivers, enjoy local miners' lunch boxes, make taro balls by hand, and listen to the local golden years with a cup of tea. In addition, there are Jiufen Red Lantern Festival, Fulong International Sand Sculpture Art Festival, Northeast Corner Bicycle Tour (Old Caoling Loop Bicycle Trail). People are welcome to take the train to the Northeast Corner to travel and experience the charm of the Greater Northeast Corner Tourism Circle! For more exciting event information, please visit the Northeast Corner Tourism Information Website and the Northeast Corner Friends Fan Page.
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