Countdown to 90 days! Asia Trail Conference invites countries to gather in Taiwan's Dream Road
The 4th Asian Trails Conference will be officially held in Taiwan from December 1 to 5. In order to welcome representatives of trail organizations from various countries to Taiwan after the epidemic, the organizer, the Qianli Trail Association, specially invited three national greenway authorities, non-governmental organizations, and enterprises. The company has nearly 70 units of public and private cooperation. In addition to carefully arranging activities during the Asian Trail Alliance Annual Meeting, International Trail Symposium, Hiking Carnival and other conferences, it has also planned nearly 30 events including the World Trail Film Festival in Taiwan, day reading, and lectures. Warm-up activities are held to allow Chinese people to expand their participation in the event. The theme of the conference is named: "Together, the road of dreams Together We Go Further", hoping that the event of hiking and health can bring hope and dreams to people who are reborn after the epidemic. Zhou Shengxin, CEO of Qianli Trail Association, first introduced the background of the Asian Trails Conference. The Asia Trails Network (ATN) established in 2014 is composed of trail non-governmental organizations from Korea, Japan, China, Russia, Mongolia and Taiwan. Every two The conference is held once a year. Qianli Trail is one of the 14 full members. In 2018, it strived for the fourth conference to be held in Taiwan. In 2019, it took over the alliance flag from Busan. However, it encountered an epidemic, which made the original The conference scheduled to be held last year has been postponed until now, and after several twists and turns, it was finally finalized to be held on December 1-5 at the end of the year. Ms. Xu Mingshu, chairman of the board of directors of the Asian Trail Alliance and founder of the Jeju Oulei Foundation in South Korea, specially used a video connection to convey her blessings for the upcoming conference and her excitement for the itinerary in Taiwan at the end of the year. Affection. Ms. Xu Mingshu had come to Taiwan several times before the epidemic, including participating in the conclusion ceremony of the Zhangzhi Xilu Friendship Trail. Apart from walking the trail, she loves Taiwan's traditional markets, snacks and specialties, as well as a strong sense of humanity. Connection, the most important thing is to bring a long-lasting hiking economy to the communities along the line. In order to welcome the event, Qianli Trail specially invited well-known designer Xiao Qingyang to create the main visual image of the LOGO and shoot a number of welcome short films. Xiao Qingyang said that the conference was held in Taiwan. The characteristics of Taiwan as an island, the connection with the world is through the ocean, whether it is the movement of people or the exchange of ideas, the ocean symbolizes the character of adventure, open mind, and The walking trails are similar in spirit, and the ocean connects islands, not islands. It can be said that all parts of Asia are located on large or small island land masses, floating on the ocean. This design embraces the islands from the ocean and connects the land masses. The solid parts of various colors and shapes constitute the island land masses. , can also be imagined as an island of mountains, the hollow part can be the ocean or the sea of clouds, forming the word "friend" in East Asian common Chinese characters, thereby expressing the welcome of "friends from afar". The conference welcome film took many months of filming and interviews. The first one was released first, focusing on the image of the ocean, with the magnificent scenery of mountains and seas in the background of the trail, and people of diverse ethnic groups welcomed the upcoming foreign guests in their own languages. A series of videos will be released in the future, so stay tuned. Mr. Ono, the initiator of Qianli Trail, led the speech on behalf of 10 preparatory committee members including Ji Zheng and Liu Kexiang. Ono said that he participated in the initiation of the Thousand Mile Trail Movement in 2006, from the initial round-the-island trail to the later booming hand-made trail, all inspired by the American Appalachian Trail a hundred years ago. This dream inspired twenty years of experience. In this commemorative year, Taiwan has hosted the 4th Asian Trails Conference, with the theme of "Salute to Centuries, Inheritance and Innovation", and invites all countries to come to Taiwan to gather their dreams and inspire their dreams. Dreams are like the chain effect of a butterfly spreading its wings, and the trail movement brings people a sense of community that transcends language and boundaries. Qianli Trail emphasized that the focus of this conference is to market Taiwan's long-distance trails to the world, and the connection of long-distance trails requires cooperation and support from across administrative agencies. Peng Shaobo, director of the National Development Council, who promotes the national greenway policy, said that since the National Greenway Outline Plan was approved by the Executive Yuan in 2018, the national greenways of Danlan, Zhangzhixi Road, Shanhaizhen and Shuizhen will be basically completed by the end of this year. The South Island and Sugar Iron National Greenways will continue to develop based on the experience of these demonstration greenways. Lin Yizhen, deputy director of the Forestry Bureau, said that the Forestry Bureau has been actively cooperating with non-governmental mountaineering and hiking groups since the promotion of the national trail policy. Regarding the Thousand Mile Trail, which is a non-governmental organization for international events, it can be said that the trail connects international friendship and exerts soft power. , I am also optimistic that the conference can market Shanhaizhen to international friends. The Tourism Bureau of the Ministry of Communications also stated that the theme of the 2019 UNWTO report is hiking tourism, which shows that international tourism has begun to pay attention to the brand and tourism benefits of hiking activities. Some of them are already well-known and are expected to attract international tourists for a long stay in the future. The Hakka Committee, the central responsible unit of Zhangzhixi Road, also stated that it can cooperate with non-governmental organizations in public-private cooperation and invite members of the Asian Trails Alliance to come to Taiwan to gather together. Through the holding of this international event, I believe that more people will know Taiwan. The multi-ethnic culture and the beauty of Hakzhuang. Thousand Miles Trail thanked the public sector for sponsoring the greenway-related cultural and promotional items, and as many as ten companies sponsored the designated souvenirs of the conference, providing the guests with sincere lucky bags. Chairman Cheng Kun, a well-known local outdoor brand, specially displayed the "Designated Sports Windbreaker for the 4th Asian Trails Conference", using Xiao Qingyang's design concept to forge friendship with trails, interweaving the shape of the mountain with the word "friend", symbolizing the mountains The island-Taiwan's friendly trail, and the friendship gathered among the various alliances, in addition to the zipper and other details, the use of colorful printing and line text embellishment reflects the enthusiasm and liveliness of outdoor people. The white one is exclusively for conference staff and VIPs, and two co-branded models, black and white, will be developed and sold at the store. Zhou Shengxin, CEO of Qianli Trail, expressed his gratitude to the sponsoring companies and cooperating units that participated in the conference. In the case of the impact of the epidemic on the economy, brands including XTERRA, MERRELL, Daya Group, Yushan Bank and other brands continued to support. KEEP WALKING” brand spirit, organized the Dream Funding Program, selected the goal of supporting the development of Qianli Trail at all stages for three times, provided the first pot of gold for the external fundraising of the Asian Trail Conference, and realized the long-term goal of the company’s 2030 social vision (Society 2030). In addition, Lamigo, Taiwan Beer Company, Taishan Enterprises support the conference supplies, Eco-Green provides fair-trade coffee and tea for the conference, and EasyCard provides commemorative cards with LOGO printed on them, so as to make the guests feel at home as much as possible. . Zhou Shengxin predicted that during the three-month countdown before the conference, there will be "World Trail Film Festival in Taiwan" on September 4th, October 2nd, and November 6th, and nearly 30 green trail hiking tours. A series of warm-up activities, such as activities, think tank salon lectures, and online activities, invite Chinese people and foreign friends in Taiwan to participate! For details, please lock the official website of the conference and the fan page of Qianli Trail.