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To deepen the development of tourism products in the Greater Northeast Coast tourism area and promote the integration of local resources with the travel market, the Northeast Coast and Yilan Coast National Scenic Area Administration of the Tourism Administration, Ministry of Transportation and Communications (hereinafter referred to as the Northeast Coast Administration) conducted a "Lanyang Xibei 2-Day Familiarization Activity" for the travel industry from October 27 to 28. The activity invited 20 representatives from the travel industry to visit Toucheng, Zhuangwei, Jiaoxi and Yuanshan to gain a firsthand understanding of the product potential of Yilan Xibei in terms of community culture, rural industries, food and agriculture education and ecotourism.
This site visit focused on local culture, food and agriculture education, and ecotourism, connecting several distinctive venues, including the Fucheng Community Development Association, Yilan People's Story Museum, Guan Furen Pastoral Restaurant, Zhulin Songshan Lingzhi Farm, Jinzaoyuan Restaurant, Fengsheng Aiyu, Neicheng Ecological School, Zaodaotian Leisure Farm, and the Orange Township Candied Fruit Image Hall. Through the participation of travel industry professionals, the market development potential of each venue in terms of reception services, experience design, target customer positioning, and tour integration was further evaluated.
This site visit, focusing on local culture and community life, aimed to expand unique tour itineraries by introducing travel industry professionals to the diverse cultural tourism resources of Xibei, Yilan. The Fucheng Community Development Association, located in Toucheng, has long been committed to community development and has recently promoted local cultural transformation through digital guided tours, videos, and indigo dyeing. The visit included an indigo dyeing experience with eco-friendly bags and cloths, showcasing the potential of combining traditional crafts with community guided tours, cultural experiences, and local revitalization.
Yuanshan's "Inner City Community" focuses on rural life and the natural environment, connecting fields, springs, ponds, and large trees through the "Iron Ox Powering Aka" tour. It also includes rice harvesting and local guided tours, allowing travel operators to experience the content and operation of rural tours firsthand and understand how rural life can be integrated into parent-child, school field trips, and in-depth agricultural tourism products.
Located in Yilan City, the "Yilan People's Story Museum" showcases Yilan's food culture development and humanistic memories through historical buildings and local cultural displays, as well as through the creative red tortoise cake DIY activity by the Shangchao team.
Integrating specialty agriculture into food and agriculture education enhances the diversity of tourism products. Agricultural resources are also an important foundation for the development of in-depth tourism in Xibei, Yilan. Jiaoxi's "Zhulin Songshan Lingzhi Farm" has been passed down for three generations and operated for more than 40 years. This time, through farm visits and tea bag DIY, travel operators can understand how specialty agriculture extends from production to experience and products, and has the conditions to develop products for seniors, health preservation and food and agriculture education.
Yuanshan's "Fengsheng Aiyu" cultivates approximately 3,000 native Taiwanese "Hongjiu Aiyu" trees, combining Aiyu tasting, ecological explanations, and agricultural experiences to further transform Taiwan's unique crops and ecological knowledge into tourism content, while also enhancing the brand recognition of specialty agricultural products. "Zaodaotian Leisure Farm" offers plant dyeing, combining eco-friendly agriculture, natural materials, and hands-on experiences.
The final stop of the itinerary is the "Orange Township Candied Fruit Image Hall," which focuses on the representative agricultural product of Yilan, the kumquat. Through guided tours of the tourist factory and DIY kumquat candied fruit making, combined with catering, souvenirs and cultural and creative spaces, it presents the complete tourism value of local agricultural products from processing and experience to brand consumption.
Tourism industry representatives participating in this site visit stated that the trip successfully integrated community culture, rural ecology, specialty agriculture, Muslim-friendly accommodations, and local industries, fully demonstrating the immense potential and market resilience of Yilan Xibei in developing diverse themed tourism. Through on-site inspections, operators can accurately grasp the venue's capacity and service details, providing valuable reference for subsequent international and domestic tourism product launches, cross-industry collaboration packaging, and precise market promotion.
The Northeast Coast National Scenic Area Administration emphasized that the special invitation extended to frontline travel industry professionals to experience the area firsthand was intended to leverage their keen market insight and product planning experience to comprehensively assess the actual conditions of each highlight venue in terms of reception capacity, experience design, transportation connections, and hardware and software integration. This aims to further catalyze the development of multi-track themed tours, including "family-friendly food and agriculture education," "rural slow travel ecology," "senior wellness and leisure," "Muslim-friendly tourism," and "in-depth customized small group tours."
The Northeast Coast National Scenic Area Administration will continue to leverage its role as a platform integrator for the Greater Northeast Coast tourism circle. Through exchanges between industry, government, and academia, site visits, and physical distribution channels, it will continuously deepen the strategic partnerships between travel agencies and local partners within the Greater Northeast Coast tourism circle. The aim is to transform the rich cultural heritage, natural ecology, and friendly accommodation resources of Xibei, Yilan into high-quality tourism products with competitive appeal, jointly creating a new win-win situation for local industries and the tourism market, and continuously expanding the brand influence of in-depth tourism in the Greater Northeast Coast.
