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To deepen the connection of tourism resources across Taiwan, the "2026 Tourism Market Day," guided by the Ministry of Transportation and Communications and co-organized by the Tourism Administration and the National Dr. Sun Yat-sen Memorial Hall, will be held from October 16th to 19th, 2026, at the Sun Yat-sen Cultural Park of the National Dr. Sun Yat-sen Memorial Hall. This year's theme is "All GOODs Oh Good!", bringing together 200 high-quality tourism businesses from northern, central, southern, eastern, and outlying islands of Taiwan to showcase diverse tourism products including food, accommodation, sightseeing, shopping, and transportation. Locals and international tourists are invited to experience the vibrant charm of Taiwan.
Highlight 1: Creative "Eggplant Bag" Visual Weaving - Four Exhibition Zones Packaged in One Place, Covering All 18 Tourist Areas in Taiwan
Deputy Minister of Transportation Lin Kuo-hsien stated that this year's Tourism Area Market Day is themed "One Bag to All of Taiwan," incorporating the vibrant colors of the traditional "Qiezhi Bag" (茄芷袋) to convey the brand spirit of "Taiwan's Hundred Ways, Good Things in Your Bag!" The event is divided into four main exhibition areas: "Northern Region + Matsu," "Central Region + Kinmen," "Southern Region + Penghu," and "Eastern Region," covering 18 tourism areas across Taiwan, including the Northeast Coast, Crown Coast, Matsu, Hsinchu-Miaoli, Central Taiwan, Changhua, Dacaoling, Greater Alishan, Sun Moon Lake, Area 235, Kinmen, Yunlin-Chiayi-Tainan Coastal Area, Greater Siraya, Kaohsiung, Pingtung, Penghu, Hualien, East Rift Valley, and the East Coast. This allows visitors to easily experience a "one-stop island tour" without having to travel far, all from the Sun Yat-sen Memorial Hall.
Highlight Two: Energetic Performances and Hands-on Experiences Cheerleading goddesses "Yili" and "Oh Bear" share the stage
In addition to the abundant booth displays, the live performances were also full of excitement. On the opening day, October 16, the event featured a special appearance by "Yili," a popular member of the WING STARS cheerleading team, and "Oh Bear," the group leader from the Tourism Bureau, who delivered a high-energy opening performance.
During the four-day exhibition, there will be a "GOODS Handmade Workshop" for sustainable DIY experiences, a dedicated "Travel Itinerary Display and Sharing Area," and interactive mini-stages in each area. In addition, talented groups such as the Kinmen Ukulele Ensemble, AWKwapella, Alefis Cultural Arts Troupe, Alishan Tsou Bagpipes euvuvu Performing Arts Troupe, Mihua Ensemble, Yilan National Center for Traditional Arts Performing Arts Team, Haodi Ensemble, Dance Factory Dance Troupe, and Jingfang Katy will take turns performing. The super popular "Oh Bear Fat Card Coffee Truck" will also make a pop-up appearance, creating the most joyful autumn event in Taiwan.
Highlight 3: Amazing lucky draws and daily prize draws for Matsu flights and AirPods 4!
To stimulate consumer spending, the market is launching a special lucky draw for purchases over a certain amount.
For every NT$100 spent on-site, attendees will receive 1 point. Collecting 6 points will enter them into a lucky draw for prizes including round-trip tickets from Taipei to Matsu, AirPods 4, Taiwan Pass vouchers, stylish chiffon bags, foldable eco-friendly bags, and phone straps. 1,000 prizes will be given away daily, for a total of 4,000 over four days, with surprise bonus prizes added at random times! Furthermore, to showcase Taiwan's warm and friendly tourism image, foreign tourists can redeem limited-edition gifts for free with their passports. We invite friends from all over the world to join us!
The "2026 Tourism Market Day" will be a four-day non-stop event. People from all over the country are invited to take advantage of this opportunity to visit the National Dr. Sun Yat-sen Memorial Hall and plan their next amazing trip to Taiwan with tourism partners from all over the country!
Please refer to the following for related information:
Event Name: 2026 Tourism Market Day | Taiwan's Tourism Scenery is Everywhere - All Goods Oh Good!
Event Dates: October 16th (Friday) ~ October 19th (Monday), 2016
Event Time:
- October 16 (Friday) - October 18 (Sunday) 14:00-20:00
- October 19 (Monday) 14:00-18:00 (Closing Ceremony 16:00)
Event Location: Sun Yat-sen Memorial Hall, Sun Yat-sen Cultural Park
Guiding Unit: Ministry of Transportation and Communications; Organizing Unit: Tourism Administration, Ministry of Transportation and Communications; National Dr. Sun Yat-sen Memorial Hall; Executive Unit: Northeast Coast and Yilan Coast National Scenic Area Administration; Co-organizing Units: East Coast National Scenic Area Administration, Penghu National Scenic Area Administration, Dapeng Bay National Scenic Area Administration, East Rift Valley National Scenic Area Administration, Matsu National Scenic Area Administration, Sun Moon Lake National Scenic Area Administration, Tri-Mountain National Scenic Area Administration, Alishan National Scenic Area Administration, Maolin National Scenic Area Administration, North Coast and Guanyin Mountain National Scenic Area Administration, Yunlin-Chiayi-Tainan Coastal National Scenic Area Administration, Siraya National Scenic Area Administration
