The Northeast Coast Tourism Area International Promotion and Matchmaking Conference connects local and travel industry players to expand tourism business opportunities.

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On September 21, 2026, the Northeast Coast and Yilan Coast National Scenic Area Administration of the Tourism Administration, Ministry of Transportation and Communications (hereinafter referred to as the Northeast Coast Administration) held the "International Promotion and Matchmaking Meeting for the Greater Northeast Coast Tourism Area" at the Caesar Park Hotel Taipei. A total of 36 domestic and inbound travel agencies and tourism channels, as well as 31 local operators in the Greater Northeast Coast tourism area, gathered to exchange ideas. Through resource promotion, product display and face-to-face matchmaking, the event helped travel operators to gain a deeper understanding of local operators and unique tourism resources in the Greater Northeast Coast tourism area, and jointly explore cooperation possibilities in tour packaging, product listing and attracting domestic and foreign tourists.

The event brought together 17 representative local businesses from the Northeast Coast tourism area, including Fullon Hotel Fulong Branch, Pingxi Sky Lantern Garden, Shiding Xujia Noodles, New Taipei City Pinwei Gongliao Revitalization Association, Yilan Traditional Arts Park, Yanchangxian Studio, Xingyuan Tea Garden, Qingchu Yilan Samsung Revitalization Base, Mushroom Baby Museum, Bixi Workshop, mysweetie Airbnb, Huajian Tea House Farm Station, Cunque International Hot Spring Hotel, Toucheng Leisure Farm, Yadian Fruit Factory, Xingbao Scallion Experience Farm, and Dongshan Township Farmers Association. Through booth displays and exchanges, they introduced local specialty products, experiences, and tourism services to travel operators, allowing frontline product planners to have a more direct grasp of regional tourism resources and cooperation opportunities.

Awards Ceremony Held for the Northeastern Corner Sustainable Practice Story Competition; Exemplary Cases Revealed

In addition, the Northeast Coast National Scenic Area Administration, a recipient of the Global Top 100 Green Destinations award for ten consecutive years, held the "4th Greater Northeast Coast Sustainable Tourism Story Competition" to encourage businesses in the Greater Northeast Coast tourism area to connect with global sustainable tourism initiatives. The competition attracted 30 businesses to participate. The winners were: First place in the Green Label category: "The Great Change of Earthworms - Earthworms Leading a New Future" (Yi-Hsin Food Co., Ltd. / Ya-Dian Confectionery Factory); Second place: "Let Faith Continue Along the River - Dongshan River River Circumnavigation" (PX Mart Shan-Mei Cultural and Art Foundation); Third place: "Panlong Sustainable Ginseng - The Sustainable Path Stringed by Panlong Ginseng" (Mysweetie B&B); In the General Unit category, the winning stories were: First place: "The Revival and Innovation of the Nanfang'ao Sailfish Array" (Chunyanghao Fishing Port Bookstore); Second place: "The Wish to Land, Pingxi Sky Lanterns for Shared Regeneration" (Pingxi Sky Lantern Park); Third place: "Supporting the Memory of a River: Lizejian River and Sea Cultural Heritage Action" (Extended Line Studio).

Taking advantage of the opportunity for the travel industry and local businesses to gather together, the Northeast Coast National Scenic Area Administration held an awards ceremony to publicly commend the sustainable practices of the winning units. It also allowed the businesses present to witness firsthand the sustainable spirit and unique stories of the Northeast Coast tourism circle, creating more possibilities for sustainable actions to be transformed into tourism experiences and market products, demonstrating the Northeast Coast National Scenic Area Administration's determination to promote sustainable tourism.

Mountain and sea, culture and in-depth experience travel operators are optimistic about the potential of the international market.

Director Yu Li-yu of the Northeast Coast National Scenic Area Administration stated that the Greater Northeast Coast tourism area boasts excellent mountain and sea scenery and cultural experiences. Whether it's sustainable in-depth tourism, outdoor activities in the mountains and seas, or hands-on DIY experiences, it perfectly meets the diverse market demands of domestic and international outdoor tourism, families with children, and independent travelers, and has great potential to expand into the international tourist market. Participating business owners also stated that the Greater Northeast Coast tourism area has a diverse range of local businesses, and directly connecting with local brands through the matchmaking event can significantly shorten the negotiation process and time, greatly helping in product design and itinerary planning for developing diverse customer groups.

In the future, the Northeast Coast National Scenic Area Administration will continue to connect the travel industry with local businesses to promote more innovative tourism products that combine nature, culture, sustainability and local characteristics. Through travel agencies and tourism channels, it will allow more domestic and foreign tourists to explore the Greater Northeast Coast and experience the diverse charm of the intertwined landscapes, settlement culture and local industries.