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The Tourism Bureau's London office, together with top British tourism operators, gathered in the Northeast Coast and Yilan areas for in-depth site visits to jointly explore the international high-end market.
To actively expand the international tourism market, the London Office of the Tourism Administration, Ministry of Transportation and Communications, specially invited representatives from mainstream and high-end tourism operators in the UK to conduct a two-day inspection tour of the Northeast Coast and Yilan Coast from September 17th to 18th. This event brought together representatives from influential independent travel agencies and customized luxury travel brands in the UK, hoping to encourage British tourism operators to include Taiwan in their East Asian product lines through hands-on experience and further expand their high-spending international tourist base.
The delegation, led by Director Lin Yu-shan of the Tourism Administration's London Office, included representatives from Audley Travel (a UK-based customized travel market), Hays Travel (a popular UK travel agency), Destinology Travel (a customized online travel agency), Gold Medal (a UK long-haul travel wholesaler), Major Travel (a well-known distributor), and Travelpack (a large independent travel company). EVA Air also participated, demonstrating its proactive approach to cross-industry collaboration. Currently, most of the invited UK businesses do not offer products related to Taiwan, or only view Taiwan as a stopover point in their multi-country itineraries. This trip will help promote Taiwan's development as an independent, in-depth travel destination.
This two-day exploration of the Northeast Coast and Yilan area deeply connects the local industries and abundant resources of the Greater Northeast Coast tourism circle, allowing visitors to experience world-class landscapes and cultural highlights. The first day features a visit to the Kavalan Whisky Distillery for whisky tasting and DIY cocktail making, followed by relaxation in the clear sodium bicarbonate springs of Jiaoxi. The second day involves cycling through the "Old Grass Ridge Tunnel," offering panoramic views of the magnificent coastline and Turtle Island, then exploring the rare "Marine Hot Springs" of Fulong. Finally, the trip concludes with a tranquil tea ceremony at the Shuixinyue Tea House in Jiufen, and the release of sky lanterns for blessings at Shifen Old Street. The tour comprehensively showcases the unique charm of the Greater Northeast Coast, blending landscape art, cycling, hot spring therapy, and historical and cultural elements.
Director Yu Li-yu of the Northeast Coast and Yilan Coast National Scenic Area Administration stated that this field visit not only successfully showcased the outstanding potential of the Northeast Coast and Yilan in hot springs, cycling railways, cultural experiences, and high-end dining, but also gave British tourism operators a new and profound understanding of Taiwan's rich tourism resources. In the future, they will continue to promote collaboration with local businesses to help British operators develop in-depth Taiwan-themed itineraries that meet the needs of local travelers, jointly expanding into the European and international high-end tourist markets.
