Northeast Corner expands into the Malaysian market, promoting Muslim-friendly tourism and its year-round sightseeing appeal.

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To expand the international tourism market in Malaysia, the Tourism Administration of the Ministry of Transportation and Communications held the "Taiwan Travel Fair" at Queensbay Mall in Penang, Malaysia from May 15 to 17. On May 19, two "Taiwan Tourism Promotion Events" were held in Kuala Lumpur targeting Muslim and Chinese markets respectively. The Northeast Coast and Yilan Coast National Scenic Area Administration (hereinafter referred to as the Northeast Coast Administration) also participated in the promotion and introduced the seasonal tourism resources, diverse themed tours, and Muslim-friendly tourism environment of the Northeast Coast tourism area to local residents and tourism operators.

At the Taiwan Travel Fair's B2C promotion event, the Northeast Coast National Scenic Area Administration (NCNAA) showcased its unique tourism resources, including Jiufen Mountain Town, whale watching on Turtle Island, the grassy field trail's silvergrass season, and Jiaoxi hot springs, highlighting the Northeast Coast's year-round appeal as a tourist destination. The event also featured Halal rice cakes from Chenjiazhuang Farm for Muslim attendees to sample, and interactive booths offered small gifts such as unique phone charms, attracting many visitors to participate and learn more about Northeast Coast tourism.

The Northeast Coast National Scenic Area Administration has been promoting and guiding the development of Muslim-friendly environments for five years, and in recent years has continued to assist businesses in the area to create Muslim-friendly dining, accommodation, and tourism service environments. During the event, representatives from the Yilan County Government, Yilan industry representatives from Ateneo Confectionery Factory, and the Muslim verification unit, Islamic Business Development Company, also visited Penang State Parliament Speaker Lau Tze-Chien to exchange views on the Northeast Coast tourism area's tourism resources, seasonal themed tours, and the promotion of Muslim-friendly tourism. Speaker Lau also visited the Taiwan Pavilion to learn about the unique tourism resources of the Northeast Coast tourism area and the achievements in developing Muslim-friendly tourism, and interacted with the promotional teams present.

During the B2B exchange activity of the "Taiwan Tourism Promotion Conference" held on May 19, the Northeast Coast National Scenic Area Administration also shared a tourism briefing on the Northeast Coast tourism area. The morning session focused on the Muslim tourism market, introducing the Muslim-friendly tourism environment and resources of the Northeast Coast; the afternoon session was aimed at Chinese tourism operators, sharing information on the Northeast Coast's seasonal themed tours, diverse accommodations, cuisine, and in-depth experiences, hoping to deepen cooperation opportunities with local tourism operators and expand the international tourism market of the Northeast Coast through the exchange activity.

The Northeast Coast National Scenic Area Administration stated that the Northeast Coast tourist area connects the New Taipei City coast and Yilan County, offering convenient transportation to Taipei. It boasts diverse tourism features including coastal scenery, hot springs, gourmet food, old street culture, and outdoor experiences, making it ideal for planning 1-3 day themed tours. In the future, the Administration will continue to deepen its promotion in the Malaysian market, enhancing the international visibility of the Northeast Coast tourist area through diverse themed tourism and international exchange and cooperation, attracting more international tourists to visit the Northeast Coast and Yilan County, and experience the charm of Taiwan's mountain and sea travel.