A symposium on the strategy of the Northern Taiwan tourism circle was held, focusing on cruise tourism and smart data to create new momentum for international tourism in Northern Taiwan.

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The Northeast Coast and Yilan Coast National Scenic Area Administration, the North Coast and Guanyin Mountain National Scenic Area Administration, and the Matsu National Scenic Area Administration of the Tourism Administration, Ministry of Transportation and Communications, jointly held the "Northern Taiwan Tourism Circle Strategy Symposium" today (18th). The symposium brought together representatives from county and city governments, tourism industry associations, travel operators, and industry partners to conduct in-depth exchanges on the international marketing trends and future promotion strategies of the Northern Taiwan Tourism Circle.

Participants in this symposium included Director Yang Zongmin of the New Taipei City Government Tourism Bureau, representatives from the Taipei City Government Information and Tourism Bureau, the Taoyuan City Government Tourism Bureau, the Keelung City Government Cultural and Tourism Bureau, the Yilan County Government Industry and Tourism Bureau, Director Chen Yuchuan of the North Coast and Guanyinshan National Scenic Area Administration, Director Hong Zhiguang of the Matsu National Scenic Area Administration, Director You Liyu of the Northeast Coast National Scenic Area Administration, and industry partners from the Greater Northeast Coast Tourism Area, the Crown Coast Tourism Area, and the Matsu Tourism Area. The participants actively engaged in the Q&A session, demonstrating the strong commitment of industry, government, and academia to jointly promote tourism development in Northern Taiwan.

The symposium began with an introduction by President Huang Jung-peng of Jinwen University of Science and Technology, who opened the discussion with a macro perspective, emphasizing Northern Taiwan's crucial position in the tourism industry chain and affirming the importance of the tourism cluster for cross-regional integration. With the rapid recovery of international tourism, Northern Taiwan, as a vital gateway for international travelers, is not only the first stop for Taiwan's tourism image but also plays a key role in connecting urban charm, expanding cross-regional tourism, and promoting industrial cooperation. The symposium pointed out that the establishment of the Northern Taiwan Tourism Cluster is not merely about connecting administrative regions, but rather focuses on "integrated tourism routes," "resource sharing," and "cross-regional collaboration." Through the promotion of the tourism cluster, it is possible to effectively extend tourists' stay, shape a regional tourism brand, and enhance the attractiveness of Northern Taiwan to international tourists.

This symposium focused on two main themes, inviting industry experts to share their insights on trends and strategic approaches. Sun Shih-Tsung, Assistant Sales Director for MSC Cruises Taiwan, shared insights on international cruise market trends, passenger behavior, and the positive impact on local businesses. Assistant Director Sun pointed out that Keelung, as a crucial home port for Taiwan's cruise industry, allows cruise passengers to quickly connect with surrounding scenic spots in northern Taiwan. In the future, through integrated marketing of the northern tourism area, the attractiveness of destinations to international tourists can be enhanced, guiding passengers to experience the unique features of scenic spots and increasing the depth of their travel and their spending power.

Zhao Zhiwei, Director of Operations at Fengqu Technology, demonstrated how to use technology to help tourism organizations make more efficient market deployments by integrating data and applying AI to analyze traveler characteristics. Director Zhao stated that by using the FunCard case study to visualize data and conduct cross-regional analysis, not only can marketing accuracy be improved, but also replicable international marketing strategies can be established, becoming an important tool for promoting the tourism industry.

This symposium, through keynote speeches, introductions, and exchanges of ideas, laid a solid foundation for cooperation in the medium- and long-term development of the Northern Taiwan tourism circle. Moving forward, the focus will remain on cross-regional collaboration, integrating the Northern Taiwan tourism circle's advantages in mountain and sea landscapes, cultural experiences, culinary specialties, transportation connections, and maritime tourism to jointly create an internationally competitive tourism brand.