2025 ITF Taipei International Tourism Fair: The Tourism Administration of the Ministry of Transportation and Communications' "National Scenic Area Tourism Highlights Pavilion" Grand Opening with Great Gifts!

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The 2025 ITF Taipei International Travel Fair will be held from November 7th to 10th at the Nangang Exhibition Center, Hall 1, 4th Floor. The Tourism Administration of the Ministry of Transportation and Communications has gathered all 13 national scenic area administrations in Taiwan to set up the "National Scenic Area Tourism Highlights Pavilion" (booth number: N1625), with the theme "Starting from the Northbound Return Trip, Smile and Travel Taiwan," showcasing the diverse aspects of Taiwan's mountain and sea landscapes and cultural tourism, creating a tourism display platform that brings together the core resources of national scenic areas.

Today's opening ceremony was witnessed by Director-General Chen Yu-hsiu of the Tourism Administration, Honorary President Yeh Chu-lan of the Taiwan Tourism Association, President Chien Yu-yen, and other distinguished guests, as well as representatives from the 13 National Scenic Area Administrations, Director Hsu Chi-hsin of the Kinmen County Government, and partners from the regional tourism circle, officially launching the four-day exhibition.

Tourism Administration Director-General Chen Yu-hsiu stated that the Executive Yuan's approval of the "Tropic of Cancer Flagship Project – Smiling South Bay IN Taiwan Project" represents a new national policy over the next four years, aiming to achieve its goals and provide a different perspective on Taiwan. Among the 22 countries traversed by the Tropic of Cancer, Taiwan is the only high-altitude island with the highest elevation, the most diverse ecosystems, and the most varied geographical landscapes. Whether in the mountains or the ocean, its rich ecological and plant diversity is unparalleled internationally. Therefore, this is precisely where we can proudly propose dialogue with the world. The true charm of travel lies in returning to one's roots; this is where the journey truly begins. This year's ITF theme, "Believe in the Power of Travel," calls for promoting domestic travel and inviting more international visitors to Taiwan.

This "National Scenic Area Tourism Highlights Pavilion" integrates resources from various scenic areas and local tourism circles, showcasing tourism achievements and industry cooperation cases, demonstrating the effectiveness of cross-regional integration and innovation in national scenic areas, and enhancing their visibility and competitiveness in domestic and international tourism markets.

The exhibition hall is themed around four main themes: "Peak of the Northern Crossing," "Smiling Nanwan," "Pearl Highlights," and "Regional Tourism Circle." It combines natural landscapes, cultural assets, and regional characteristics to connect cross-regional tourism routes, promoting inter-regional industry chain integration and tourism resource sharing. Through the tourism highlight projects developed by various management offices over the years, it showcases the practical results of natural ecological conservation and cultural heritage preservation, and combines digital innovation technologies to create tourism models that are attractive to both local and international markets.

The exhibition hall design combines scene setting with interactive technological installations, allowing visitors to gain a deeper understanding of the tourism strategies and highlights of various scenic areas through dynamic displays, online Q&A, and fun interactive activities. The exhibition covers a diverse range of tourism products and services, including food, accommodation, sightseeing, shopping, and transportation, providing a one-stop experience and promoting direct communication and cooperation between businesses and consumers. It also connects with the Taiwan Pavilion on the first floor; completing four interactive games will earn visitors limited-edition local souvenirs provided by the respective management offices. Additionally, purchasing over NT$399 at the booths on the fourth floor will grant one chance to play a gashapon machine game, with all gashapon machines offering prizes, the grand prize being a stay voucher for the Yangmingshan Tianlai Hot Spring Resort Hotel.

The exhibition hall will feature information on a variety of unique tours and activities from 13 national scenic area administrations and partner tourism organizations, creating a platform for supply and demand matching in the tourism industry and promoting the integration and upgrading of the local tourism industry chain. On-site activities will also include a "Smiling Business" sharing session with local businesses, a "Traveler's Island Journal" seminar, and interactive games, DIY workshops, and point collection activities under the theme "Smiling IN Taiwan," enhancing the visitor experience and promoting the industry.

The Tourism Administration of the Ministry of Transportation and Communications sincerely invites the public to seize this travel fair opportunity to start from the Tropic of Cancer, gain a deeper understanding of Taiwan's diverse national scenic resources and tourism industry ecosystem, and jointly promote new opportunities for Taiwan's tourism development.