Northeastern Taiwan's Muslim-friendly initiatives yield impressive results, collaborating with international markets to create new opportunities for local development.

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The Northeast and Yilan Coast National Scenic Area Administration (hereinafter referred to as the Northeast Coast Administration) of the Ministry of Transportation and Communications has been promoting the "Greater Northeast Coast Tourism Industry Muslim-Friendly Environment Improvement Counseling Program" for four consecutive years since 2022. Today (9th) at the Zhongtian Hot Spring Resort Hotel in Yilan County, the fourth phase of the program's results presentation was held. In addition to Director You Liyu of the Northeast Coast Administration of the Ministry of Transportation and Communications, the event was also attended by Minister Zheng Taixiang of the Ministry of Foreign Affairs, Director Ha Feizhi of the Malaysian Tourism Bureau, representatives from the New Taipei City Government's Tourism and Travel Bureau, the Yilan County Government's Commerce, Industry and Tourism Bureau, and several inbound travel agencies from Taiwan. The event was filled with lively exchanges and a lively atmosphere.

This results presentation showcased the significant achievements of the program over the past four years and emphasized the importance of international promotion and collaboration with local industry chains. The Muslim tourism market has enormous potential, particularly in Southeast Asian regions like Malaysia and Indonesia. The Northeast Coast Administration is actively capitalizing on this opportunity through a series of marketing activities, such as the "Matta Fair 2025 Malaysia" international travel fair and influencer promotions, to continuously attract the attention and visits of international Muslim travelers.

You Liyu, Director of the Northeast Coast Tourism Administration, noted that the demand and potential of the Muslim tourism market continues to grow. The Northeast Coast Tourism Administration will continue to encourage businesses to improve their service quality in areas such as food, accommodation, travel, shopping, and transportation. The program will also integrate the results of the program with the international market to create more business opportunities for local businesses. Currently, certified businesses are located in Ruifang, Pingxi, and Gongliao in New Taipei City, as well as Toucheng, Jiaoxi, Zhuangwei, Sanxing, and Dongshan in Yilan County, fully demonstrating the Greater Northeast Coast Tourism Circle's commitment and achievements in providing Muslim-friendly services.

The event awarded Muslim-Friendly certification to 13 businesses, showcased 62 businesses and 78 products that have completed certification over the years, and showcased four selected Muslim-Friendly itineraries. These tours encompass a wide range of services, from accommodation and dining to experiential activities and Halal products, highlighting the Northeast Coast's comprehensive approach to Muslim travelers.

In addition to launching carefully designed Muslim-friendly itineraries, the Northeast Corner Administration Office is also promoting bilingual (Chinese and English) tourism information and promotional materials to help travel agencies and Muslim travelers more easily plan their itineraries. They are also collaborating closely with local businesses to build bridges for international cooperation. This not only enhances the international competitiveness of local businesses but also creates new business opportunities for the development of the local industrial chain, particularly in the catering, accommodation, and transportation sectors, signaling that the synergistic effects of this industrial chain will continue to deepen.

Furthermore, to strengthen international exchange and cooperation, an exhibition area was set up on-site to showcase the efforts and achievements of various industry players in fostering a friendly environment. Representatives from Malaysia and Indonesia in Taiwan, as well as Taiwanese inbound travel agencies, were invited to participate in the B2B event. This initiative not only facilitated experience sharing within the industry but also helped enhance Taiwan's visibility and influence in the global Muslim tourism market.

Going forward, the Northeast Coast Administration will continue to deepen its efforts to promote Muslim-friendly tourism and, through increased international publicity and collaboration, create broader development opportunities for local industries. This initiative will not only help local businesses improve their service quality but also create more jobs and generate economic benefits for the region.

As more and more Muslim travelers from around the world set foot on this beautiful land where mountains and sea meet, they will experience the unique natural scenery and warm Muslim-friendly service of the Northeast Corner firsthand, further deepening Taiwan's influence in the international tourism market.

For more information, please visit the following website:
Northeast and Yilan Coast National Scenic Area Administration official website
Friends of Northeast Corner Facebook