Deepening Regional Integration and Expanding International Vision: Northeast Coast Administration Office Collaborates with Various Parties to Expand Thailand's High-End Tourism Market

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In order to enhance Yilan County’s visibility in the international tourism market, strengthen the benefits of regional tourism integration, and promote exchanges and cooperation with the Southeast Asian market, the Northeast Corner and Yilan Coast National Scenic Area Administration of the Tourism Administration of the Ministry of Transportation and Communications (hereinafter referred to as the Northeast Corner Administration) teamed up with the Yilan County Government, Yilan County Tourism Association, Starlux Airlines and Welcome Wonder Travel to hold the "Yilan County Tourism Industry and Starlux Airlines Thailand's Top Tourism Operator Matchmaking Meeting" at the Zhongtian Hot Spring Resort Hotel on Wednesday, September 10.

This event invited 28 leading tourism industry representatives from Thailand to participate in one-on-one matchmaking exchanges with 18 high-quality local tourism operators in Yilan County. The atmosphere was lively, with both sides engaging in enthusiastic and in-depth discussions. After the meeting, they continued to discuss potential collaborations over dinner, demonstrating a strong desire for cooperation and the potential for future development.

In addition to the static exchanges at the matchmaking meeting, a special arrangement was also made on September 11 for Thai business people to visit Yilan’s representative tourist attractions, including the Kavalan King Car Whisky Distillery, the National Center for Traditional Arts, the Zhuangwei Sand Dunes Ecological Park and the Zangjiu Winery, to further understand Yilan’s rich cultural assets and natural scenery.

Director You Liyu of the Northeast Coast Tourism Administration stated that tourism exchanges between Taiwan and Thailand extend beyond the growth of visitor numbers. More importantly, they foster a deep connection in culture and emotion. She hopes that through this on-site experience and study tour by Thai industry professionals, they will gain a deeper understanding of Yilan's unique charm, inspiring the design of more innovative and insightful tourism products and itineraries, allowing Thai travelers to see a different side of Taiwan.

Yilan boasts abundant tourism resources and a comprehensive industrial chain, possessing significant potential for international tourism development. This matchmaking event is a concrete example of promoting regional integration and international integration. Through collaborative efforts between central and local governments, private sector businesses, international airlines, and travel agencies, we are creating a platform for integrating tourism resources, expanding access to Southeast Asian markets, and positioning Yilan on the international stage.

The Northeast Corner Administration Office emphasized that it will continue to promote strategic actions to align with the international market, deepen cooperation with airlines and the travel industry, expand regional tourism promotion effectiveness, strengthen connections with Southeast Asian countries, attract more high-quality international tourists, and achieve the two-way goal of "Taiwanese tourism going global and international tourists coming in."