The first tour and matchmaking meeting of the Greater Northeast Coast Tourism Circle was successfully held, and the Yilan Xibei Highlight Tour was launched to capture the international tourist market

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In order to promote the unique tourist resources of the Yilan Xibei area in the Greater Northeast Coast Tourism Circle and promote exchanges and cooperation between local businesses and inbound travel agencies, the Northeast Coast and Yilan Coast National Scenic Area Administration of the Tourism Administration of the Ministry of Transportation and Communications (hereinafter referred to as the Northeast Coast Administration) held the first "Greater Northeast Coast Tourism Circle" 114-year site visit and matchmaking event on June 20, 2015, inviting 30 inbound travel agency operators and opinion leaders to experience a carefully planned one-day tour itinerary together. Through the combination of on-site visits and physical matchmaking meetings, the cross-domain connection of the tourism industry was actively promoted, and the Yilan Xibei District was promoted to become an important base for in-depth tourism for international tourists.

The first stop of the tour was Shengyang Leisure Farm, the largest aquatic plant theme ecological park in the country, which is also a Muslim and tourism circle shaping industry assisted by the Northeast Coast Management Office. Through fishing and grilling shrimps, DIY aquatic plant fish ball noodles, etc., you can personally experience the natural ecology and local life style of Yilan's rural areas. In the afternoon, a matchmaking meeting was held in the park, inviting many representative stores in the Greater Northeast Coast tourism circle, including the Fungus Baby Museum, Zhulin Songshan Ganoderma Farm, Shengyang Leisure Farm, Guanlaoye Leisure Farm, Orange Hometown Preserved Fruit Image Museum, Yilan Chuanyi, Shangri-La Farm, Athens Fruit Tourism Factory, Geothermal Rice, Yilan People's Story Museum, Wushi Port Seaview Hotel, LeaLea Westin, etc., to set up stalls to display products and services, and have face-to-face exchanges with travel agency operators, in-depth discussions on possible cooperation, enhance the integration of regional tourism products, and jointly welcome foreign tourists.

The Greater Northeast Coast Tourism Circle Yilan Xibei operators and inbound travel agencies gathered at Shengyang Leisure Farm

Yilan Xibei's characteristic tourism industry attracted heated exchanges among inbound travel agencies

Travel agency operators visited the Athens Fruit Tourism Factory for matchmaking

Yilan Shengyang Leisure Farm shrimp fishing experience is fun

The tour group then went to the King Car Kavalan Whisky Distillery, which is also one of the must-visit places for foreign tourists to visit Taiwan. They learned about the brewing process and international award-winning history of Taiwanese whiskey, showing the brand strength of Yilan's exquisite manufacturing. The final stop of the itinerary was to visit the Atien Confectionery Tourism Factory to experience the production process of the classic Baumkuchen in depth and feel the charm of the dessert culture that combines the spirit of Japanese craftsmen with local Taiwanese ingredients.

King Car Kavalan Whisky Distillery Tasting Experience

The tour guide will lead the tour and explain the whisky making process in detail

Director You Liyu of the Northeast Corner Administration Office said that this event successfully facilitated substantive exchanges between local businesses and inbound travel agencies. In the future, the office will continue to promote more on-site activities and marketing actions, connect tourism resources, and work with the industry to create new opportunities for the development of the Greater Northeast Corner tourism circle, attracting more international tourists to explore the local culture and natural scenery of the Northeast Corner in depth.