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The Tourism Bureau of the Ministry of Communications has formed three national universities in the north and the south to jointly build a major Asian cruise research town.
In recent years, the Tourism Bureau of the Ministry of Communications has actively promoted the development of the cruise industry in Taiwan. In addition to the international cruise promotion work that has been carried out for many years, the Asia Cruise Cooperation (ACC) has been jointly established with important cruise destinations around the country to actively expand the size of the Asian cruise market. Create higher economic output value for Taiwan's sightseeing and cruise industry. To further grasp the more accurate information on Taiwan and neighboring cruise consumer markets, gain an in-depth understanding of the future development potential of the Taiwan and Asian cruise markets, and promote academic and practical exchanges and cooperation between Taiwan and international cruise development to enhance Taiwan's cruise tourism marketing and industrial competitiveness. and to accelerate the cruise industry roots in Taiwan, Ministry of Transportation and Tourism Bureau in this (108) February 20 signed a "memorandum of cooperation cruise Taiwan research and development," Qi Li in Kaohsiung Hospitality College, ocean University and Kaohsiung Taiwan University of Science and Technology will build for Asian cruise research center.
Zhou Yonghui, director of the Tourism Bureau of the Ministry of Communications, said that the cruise market is a key project for Taiwan's 2020 tourism development. He feels that both the practice and the academics are equally important, especially in the dinner of Gao Lin, the president of Gao Lin, the president of Gao Keda Yang, and the president of Ocean University Zhang Qingfeng. Next, everyone is willing to work together to win more cruise passengers, encourage cruise companies to increase their calls to Taiwan, and attract world cruises to Taiwan for berthing. The Ministry of Communications's Tourism Bureau will link Taiwan's port companies and strengthen their cooperation. The cruise survey research has increased Taiwan’s visibility in the international and Asian cruise markets by participating in major international cruise shows and launching the Asia Cruise Alliance. Therefore, Taiwan will surpass Singapore in 2018 to become the second largest cruise source market in Asia. Important international cruise companies have also increased their voyages from Taiwan outside of Taiwan, showing the importance of Taiwan in the Asian cruise market. However, the current global and Asian cruise market information relies solely on the market trend information published by the Cruise Line International Association (CLA ), lacking more in-depth Asian market cruise information, creating market opportunities for cruise destinations and attracting long-term cruise companies. Keeping the ship in Asia is bound to create obstacles.
The Tourism Bureau of the Ministry of Communications considers Taiwan's important role in the Asian cruise market. It should have more information on the cruise market in Taiwan and its neighboring destinations. Therefore, it is led by the National Kaohsiung University of Hospitality and integrates National Taiwan Ocean University and National Kaohsiung. Academic research resources of the three universities, such as the University of Science and Technology, promote the academic research and exchange of cruise tourism, and use the academic knowledge of three high-level special cruises and tourism management to implement the analysis of the Taiwan cruise market, provide advice on cruise industry policies, and make Taiwan an Asian cruise. Research center.
After the signing of the memorandum, the primary task of the Taiwan cruise will be to compile the annual statistical report of the cruise ship in Taiwan. Based on the academic resources of the school, the cruise ship will be used to collect statistics on the cruise ship to establish a complete information on Taiwan cruise business statistics, and combine this with the consumption trend survey and other Asian and global cruise statistics to propose annual development. Cruise tourism policy recommendations and publication of the Taiwan Cruise Annual Report. In addition, the Ministry of Transport's Tourism Bureau will implement the results of the onshore trip optimization evaluation in 2018 , and form an expert guidance group to actively guide the local governments and operators in each port to plan and implement the optimized cruise reception environment.
The signing of the memorandum of cooperation is expected to create a quality and progressive cruise market under the government's combined academic research resources, which will bring more employment opportunities and economic output value to Taiwan's international cruise industry, making Taiwan's tourism charm more diversified.